Lucky Charms Cuts Out The Middle Man: Offering 10 Marshmallow Only Boxes

Have you ever poured yourself a bowl of Lucky Charms and thought how much better it would be without the pesky sugar-infused cereal that certainly doesn’t turn your milk that odd, pinkish hue that the tasty, much more superior marshmallows that also float along in your bowl happen to do? Can’t this injustice of being denied the ability to simply pour a bunch of crusty, colorful marshmallows into a cereal bowl for breakfast be rectified in this day and age? I mean, we finally broke McDonald’s archaic rule of deciding breakfast ends at 11 a.m.

Well, it looks like the prayers of millions of sugar fiends have been heard. The folks at General Mills are venturing into the Brave New World of making the first meal of the day nothing but a sugar rush by offering boxes of Lucky Charms that cut out the middle man and offer nothing but sweet, sweet marshmallows in the clumpy shapes of whatever the hell those charms are suppose to represent.

There is a catch. They are only making 10 boxes (because there are probably laws against selling marshmallows alone as a breakfast cereal). So, you can only get one of these magical boxes by participating in what can be considered one of the strangest online campaigns I’ve seen this week. According to MSN: “To win a marshmallow box, interested parties have to put a picture of themselves holding an imaginary box of Lucky Charms on Twitter or Instagram.”

The rules are explained by hip-hop legend Biz Markie, who details them (video above) to the tune of one of his hits, “Just A Friend.”